» The Den Blog

I get a lot of comments from customers about how 'all protein tastes terrible anyway', or customers that take it not because they want to, but because they have to. For me my protein shakes are one of my most enjoyable meals of the day.  Gone are the days when protein tasted terrible and you had to hold your nose and pour it down your throat.  The selection available now days is extensive and there are some brilliant tasting proteins available. Some of my favorites as far as tastes and blends goes are Proto Whey, Thermo Burn, MyoFusion and the new Flurry.  Read More

Craze is the latest BIG THING to hit the supplement industry. It is a pre workout formula from the internationally recognised brand Driven Sports. Craze utilises a very different formula to your average pre workout formula and delivers on all aspects.  Read More

It is only a few weeks till UFC 141 and we will witness the Monster Brock Lesnar back in action in the main event and in the final UFC event of the year on December 30th against Alistair Overeem.
Brock was last seen in action in October 2010 in the main event of UFC 121 against Cain Velazquez in which he was dramatically beaten in the first round via knockout.  Read More

If you are noticing that you are not gaining muscle as quickly as you’d like or that you don’t feel as good as you want to feel, you may be suffering from a skewed androgen/estrogen ratio. Reports are piling up that environmental toxins like BPA from plastic containers and pesticides on almost all produce are ruining your ability to make testosterone. Also, these chemicals often act like estrogen in the body, further taking away from your ability to look and feel your best! Read More

Fat Gripz are a revolutionary training tool from the United States and it has been gaining in momentum and popularity in the United States due to the impressive feedback coming from elite athletes that have began using these training tools, these athletes come from a wide array of backgrounds from UFC fighters to boxing legends and sprinting champions.  Read More

I have always been a huge fan of supplements, obviously seeing as I manage a supplement store! But even long before I began working in a supplement store I have relied on supplements to help increase my performance and results in the gym. The supplement industry has grown in leaps and bounds over the past ten years, especially in the area of pre, intra and post workout nutrition as athletes and active individuals realise how important these key areas of nutrition and supplementation really are. I have seen some great products in my time and the two I wanted to talk about today were from the same brand, Athletic Edge. Read More

Many people like to place emphasis on calorie counting for weight loss.  Here I would like to explain why it is a myth and should not be used as a means of weight loss. Read More

D-Ribose Powder is a very popular supplement used by athletes worldwide and for a very good reason. D-Ribose is a carbohydrate source that not only restores the basic energy of your body but maintains its full charge during the day.  Perhaps the greatest and most important role of ribose to the athlete and fitness minded is its contribution to the formation of adenosine triphosphate (ATP). ATP is the primary energy source for muscular contraction and without ribose, our cells cannot manufacture ATP.  Read More

The supplement industry has exploded lately with numerous new products and ingredients, all boasting to be the next big thing.  Unfortunately many of them fall short of these claims or end up being not much more then caffeine. However there are a few key supplements that, whilst aren’t new, definitely work and have the clinical backing and research to prove it. Creatine being the most notable of all of them.
 Read More

L-carnitine is a molecule that occurs naturally in the brain, liver, and kidney. It is also found in supplement form and happens to be one of my personal favorites. Acetyl Carnitine is the more potent form of carnitine and is produced when acetyl choline is combined with carnitine. This combination increases its uptake and ensures the amino is absorbed completely across the blood brain barrier. This produces a very impressive supplement and health product that has many benefits ranging from being a strong anti-oxidant to speeding up reflexes and muscle actions. Its main role in the body and the most exciting part to athletes and people trying to lose fat and build toned muscle is its ability to transport fats and help metabolize foods into energy. Read More